perennial is a concept for a beauty and wellness brand I created. I started by creating a simple type logo.
Perennial means lasting or existing for a long or apparently infinite time; enduring or continually recurring. This brand name implies that the products you use with this brand should create long lasting and essential results.
The logo needed to be clean and crisp to reflect the brand values of a skin care line. The subtle details like the connections between the letters add value to the simple type.
The photo mood board reflects light images with high contrast shadows. The photos are also representative of another brand quality: self care.
The color palette for perennial. is light and refreshing, just the way your skin care should feel, plus a mock-up of products created for their line.
The social media package for the brand encompasses all aspects that consumers look for in their skin care. Their Instagram highlights new products, self care, regimen, face off (word play on products and tips for facial care), and body. Their social posts align with their branding, but are also aesthetically pleasing for easy sharing between followers and influencers.
This brand and concept are fictional and available for purchase.