Ready Set is a fitness app concept designed to help you work out anytime, anywhere. This concept embraces the energy and flexibility of modern fitness, giving users the freedom to train on their terms—whether at home, outdoors, or on the go.
The branding reflects this dynamic lifestyle, with bold, bright colors and high-contrast visuals that capture the intensity and focus of every workout. Ready Set empowers users to push their limits, making fitness accessible, vibrant, and engaging, no matter where life takes them.
The moodboard for this concept showcases striking high-contrast imagery, blending both monochrome and vibrant color schemes. A key design element is the use of bold, energetic icons and dynamic patterns that inject bursts of color into the visuals. These elements are designed to convey a sense of movement and excitement, capturing the energy and intensity of high-performance workouts. The overall aesthetic embodies the power and vibrancy of an active lifestyle, bringing the brand to life in a visually impactful way.
Social Media
Another example of how to transform a brand is through a vibrant and clear social media presence. Ready Set uses social media to share exercises, challenges, nutrition, meet-ups, and other tips for creating community. Their socials also feature shareable graphics with clear branding. Much of the motivation for these graphics are stemmed from the sports industry where the high contrast images with action based motions make for exciting posts.
Not only is Ready Set an online community, but a product as well. Here are examples for packaged energy drinks and protein bars that hold the branding ideals. Whether they are purchased in the app or in a local retailer, maintaining a strong brand will help with visibility and recognition.
By creating a food and beverage product this has helped my hone my skills to include packaging design as well as strengthening my skills in branding.
