starlight is a concept for a lifestyle and fashion brand I created. I started by creating a simple type logo. I wanted something that was going to feel modern and young, without been too trendy where it might not be relevant in a few years. I added a starburst detail above the “i” for subtle hint to the brand.
The layout of the Instagram feed and stories that would be posted to an account like this. The feed will rotate between flatlays and other generic home decor and accessory content with fashion photos of models and real life people in between.
The color palette above for starlight conveys rich earthy tones. They are neutral enough to ebb and flow with the ever-changing fashion industry, but have pops of brighter tones for a modern and fun feel. These colors are also used in the Instagram highlights section depicting a new category within the brand.
The website blog for starlight is a simple layout allowing for the aesthetic of the brand to really shine through.
Plus, I also created web banners and other ad-like graphics that could be used in blogs and other digital formats. Each have a tagline that relates back to the name of the brand in different ways, also connecting it to a fashion or lifestyle element.
This brand and concept are fictional and available for purchase.